80% of Content Created By Marketing Goes Unused by Sales (INFOGRAPHIC)

1246 marketing and sales professionals from a diverse array of industries and companies were interviewed in a study LinkedIn conducted jointly with The Content Marketing Institute reaching some incredible conclusions: 1) 80% of the content created by marketing departments goes unused by sales; and 2) 60% of those same professionals admit that the fragmentation existing between the two departments hurts their financial performance. With it being said very often that the definition of insanity is doing the same thing over and over again expecting different results, what does the survey say about sales professionals ignoring the content created by their own marketing professionals. Click on the image below, read the article, study the infographic, study your bank statements, and arrive at your own conclusions.

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