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80% of Content Created By Marketing Goes Unused by Sales (INFOGRAPHIC)

1246 marketing and sales professionals from a diverse array of industries and companies were interviewed in a study LinkedIn conducted jointly with The Content Marketing Institute reaching some incredible conclusions: 1) 80% of the content created by marketing departments goes unused by sales; and 2) 60% of those same professionals admit that the fragmentation existing […]


Why Managing Your Corporate Reputation Is So Important

Whether your company does business locally or internationally, Managing Your Corporate Reputation is critical.  Here’s why: It’s quite likely that your company has been reviewed online by customers that have received service from you. It is one of the subtle differences that the online world has brought to doing business. While on the one hand, […]