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80% of Content Created By Marketing Goes Unused by Sales (INFOGRAPHIC)

1246 marketing and sales professionals from a diverse array of industries and companies were interviewed in a study LinkedIn conducted jointly with The Content Marketing Institute reaching some incredible conclusions: 1) 80% of the content created by marketing departments goes unused by sales; and 2) 60% of those same professionals admit that the fragmentation existing […]

Retailers Focus on Customer Experience and Lose It At the Same Time

Retailers Focus on Customer Experience and Lose It At the Same Time Charts like the one shown below just stun me. This is a chart from a report done by Econsultancy titled “The Retailer’s Imperative”. The idea of the study is to show how retailers view their understanding of the customer experience. It is extremely […]

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