Cincinnati and Tri-State Businesses, I found this video interview of a business owner and entrepreneur in “This Week in Small Business” and thought this information could be helpful to many of you out there. The interview covers 3 items of interest for small business people, many of whom thirst for knowledge and help as often […]
What Will a Good Email Marketing Process Provide? If you are like most business owners, you want these things from your marketing programs: control, predictability, efficiency, and results that are PROVABLE with processes that can be automated, consistent, and persistent! What other forms of marketing, offline or online, provide all of those qualities? With email […]
Retailers Focus on Customer Experience and Lose It At the Same Time Charts like the one shown below just stun me. This is a chart from a report done by Econsultancy titled “The Retailer’s Imperative”. The idea of the study is to show how retailers view their understanding of the customer experience. It is extremely […]
Marketing Your Business Isn’t a Marathon! It’s an ULTRA MARATHON! The other day I spotted an eBook cover titled “50 Ways to Boost Your Profits”. I did not download or read the book. I am sure that the author is a fine person working very hard who lists 50 ways to boost your profits. That […]
For a company to effectively manage its online presence, it is a necessary factor for them to be able to make sure that they are actively building and maintaining consumer email lists. This is much easier than it has been in the past, because businesses can easily collect the kind of contact information that most […]