Tag Archives: marketing automation

Email Marketing: Tracked and Results-Oriented Marketing

What Will a Good Email Marketing Process Provide? If you are like most business owners, you want these things from your marketing programs: control, predictability, efficiency, and results that are PROVABLE with processes that can be automated, consistent, and persistent! What other forms of marketing, offline or online, provide all of those qualities? With email […]

Retailers Focus on Customer Experience and Lose It At the Same Time

Retailers Focus on Customer Experience and Lose It At the Same Time Charts like the one shown below just stun me. This is a chart from a report done by Econsultancy titled “The Retailer’s Imperative”. The idea of the study is to show how retailers view their understanding of the customer experience. It is extremely […]

Marketing Your Business Isn’t a Marathon! It’s an ULTRA MARATHON!

Marketing Your Business Isn’t a Marathon! It’s an ULTRA MARATHON! The other day I spotted an eBook cover titled “50 Ways to Boost Your Profits”. I did not download or read the book. I am sure that the author is a fine person working very hard who lists 50 ways to boost your profits. That […]

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